What separates Niya Kids and her friends from the pack is their story!

I looked at the ethnic dolls on toy shelves and didn't see what I see when I look into the eyes of Niya and her friends.

They exude a gentle confidence that says,

"I like who I am!"

 

The whole messaging around the brand is one that reinforces

"I am enuf"....We Are Friends that are different, highlights the beauty of diversity and inclusion. Being who we are is the greatest gift we can give to ourselves and to each other. Each doll is authentic (not cookie cutter)...uniquely beautiful and confident